B2B prospectingfind Brazilian companies, check the CNPJ and prioritize who to approach
Enrichment finds Brazilian companies on Google Maps or through filters by CNAE (Brazil’s official business activity code) and city. It finds the website, checks the CNPJ (Brazil’s national company registration number), pulls in partners and public contacts, and gives each company an A, B or C score. You choose how to reach out: email, phone or LinkedIn. WhatsApp comes in once the company agrees to it.
- Google Maps search by term and city, up to 200 companies per run
- Filters on Brazil’s CNPJ registry: CNAE code, city, company size, registration status and more
- Website, verified CNPJ, partners, phone numbers, emails and social profiles
- A 0–100 score and an A/B/C tier based on your ideal customer profile
7 days freeNo credit cardNo WhatsApp connection needed
| Company | Website · phone · email | Score |
|---|---|---|
| Clínica Sorriso CentroCuritiba · 4.8 (312) | A 86 | |
| OdontoVida BatelCuritiba · 4.6 (128) | A 79 | |
| Dental PrimeCuritiba · 4.9 (41) | B 64 | |
| Dr. Example Dental OfficeCuritiba · 4.2 (9) | C 38 |
Illustration · fictional data
What is ConverZAP’s B2B prospecting?
It’s the Enrichment module. It searches Google Maps or filters Brazilian companies by CNAE code and city, finds the website, checks the CNPJ, pulls in partners and published contacts, and gives each company an A, B or C score. You reach out by email, phone or LinkedIn, and move to WhatsApp whoever agrees. It’s built for prospecting Brazilian companies: the CNPJ check and the registry filters only cover businesses registered in Brazil.
From search to a prioritized list
Define who to look for
A term and a city on Google Maps, CNAE and city filters on Brazil’s CNPJ registry, or the companies already in your CRM.
ConverZAP enriches
Official website, contact page, CNPJ checked against name and address, partners, phone numbers, emails and social profiles.
Every company gets a score
From 0 to 100, with an A, B or C tier, based on the profile you define. Changing the profile and recalculating costs nothing.
You reach out with focus
Contacts in a list, ready for email, calls or LinkedIn. WhatsApp only with the company’s permission.
What Enrichment does
Less time copying data from site to site, more time talking to companies that fit your profile.
Three ways to start
Searches run on your own Serper or Apify account. Each query costs what those services charge.
Google Maps
A term and a place, like "dental clinic in Curitiba", through Serper or Apify. Up to 200 companies per run, with name, address, phone, website, category and reviews.
CNPJ registry filters
Primary or secondary CNAE code, city, state, registration status and legal form, plus share capital, company size, Simples Nacional or MEI (Brazilian small-business tax regimes) and opening date. Up to 1,000 records, through a third-party bot on Apify.
Companies you already have
Pick up to 500 companies from the CRM, from an imported spreadsheet for example, and fill in what’s missing.
Illustration · fictional data
What you get for each company
The data comes from public sources: the company’s own website, its Google Maps listing and the CNPJ registry.
Official website
Skips social profiles and booking sites, and reads the home page and the contact page of the company’s own website.
Verified CNPJ
The CNPJ found is matched by name and address and looked up in the public registry through BrasilAPI (a free public API): legal name, status, CNAE, size, share capital and opening date.
Partners and contacts
The partner list from the registry, phone numbers (mobile or landline), emails and WhatsApp links published on the website, plus Instagram, Facebook and LinkedIn.
Clínica Sorriso Centro (fictional)
Illustration · fictional data
A score to prioritize
Not every company you find deserves the same effort. The score tells you where to start.
A 0–100 score
Rules award points for rating, number of reviews, website, social profiles, company size, CNAE, city, years in business and contacts found.
Ready-made templates
Local business, hospitality and B2B (established companies) as a starting point. Adjust the weights to your ideal customer.
Straight into a list
Phone numbers and emails become contacts in a list in your base, with the company and its score, ready for your team’s cadence.
Profile: B2B · software for clinics
Illustration · fictional data
One enriched company, field by field
A fictional example: a software house that sells practice management software to dental clinics searched for "dental clinic" in Curitiba, Brazil.
Illustration · fictional data
- 1Name, phone, address, category and reviews came from the public Google Maps listing.
- 2The CNPJ was found in the website footer and checked by name and address in the public registry. Status: active.
- 3The contact email and the LinkedIn profile were on the website. The landline is for calling; it isn’t WhatsApp.
- 4Tier A under the team’s profile: high ratings, its own website and a matching company size. Outreach starts with an email or a call.
From list to conversation, without burning your number
Good prospecting is a cadence: several touches, on the right channels, with a reason for the company to reply.
Email, calls and LinkedIn
Use the contacts for a relevant first touch that’s easy to decline. In email, offer one-click opt-out and respect anyone who asks not to be contacted.
WhatsApp only with permission
When the company asks to continue on WhatsApp, record that permission. Then the AI SDR agent answers, qualifies and books the meeting.
Everything in the pipeline
Company, score, contacts and history stay in the CRM, with stages and a forecast. The team sees where each opportunity came from.
B2B prospecting within the law and WhatsApp policy
Company data is public, but a partner’s name and a person’s email and mobile number are personal data. The rule is Brazil’s data protection law (LGPD), and on WhatsApp, Meta’s policy applies too.
Legitimate interest, with a test
LGPD allows processing data for the controller’s legitimate interest (art. 7, IX), but only for a concrete purpose and within what the person could reasonably expect (art. 10). The ANPD, Brazil’s data protection authority, recommends documenting the balancing test. ANPD guide on legitimate interest (in Portuguese).
Only what you need, and the right to say no
Keep only what you’ll use in the outreach (art. 10, §1), say where the data came from when asked, and respect anyone who objects to being contacted (art. 18, §2). Law No. 13,709/2018 (in Portuguese).
WhatsApp requires opt-in
The WhatsApp Business Policy only allows contacting people who gave you their number and agreed to receive messages. A list from Google Maps or the CNPJ registry is not opt-in. Messaging a cold list leads to blocks and reports, and WhatsApp may restrict or ban the number. WhatsApp Business Policy.
Legal review of your case
Every business has its own audience and purpose. Before you start outbound prospecting, check the legal basis and your outreach copy with your legal team or DPO. See also why numbers get banned.
Official sources accessed October 4, 2026. This page is not legal advice.
What ConverZAP’s B2B prospecting doesn’t do
Better to know before you try it.
- It isn’t a database of every company in Brazil. Each run searches up to 200 companies on Google Maps or up to 1,000 records through filters. The CNPJ check and the registry filters only cover companies registered in Brazil.
- It doesn’t work without your own Serper or Apify key. Those searches are billed separately by those services.
- It doesn’t make up contacts: if the website doesn’t publish an email or a mobile number, the field stays empty. It doesn’t buy or sell lists.
- It doesn’t send WhatsApp campaigns to the list. Sending through the official API requires an approved template and, under WhatsApp policy, opt-in from each contact. See the outreach rules above.
- It doesn’t send emails or messages on its own: your team does the outreach, on the channels you choose.
- The CNPJ registry filters come from a third-party bot on Apify, not from an official service of the Receita Federal (Brazil’s federal tax authority). Double-check anything decisive.
It’s a fit if…
- You’re a B2B company selling to Brazilian businesses, with an ideal customer defined by industry and city
- You’re an agency that sells to small and midsize businesses in Brazil
- You run an SDR team that loses hours building lists by hand
- You sell niche software to companies that can be found by CNAE code
Maybe not yet if…
- You want to send WhatsApp messages to a cold list
- You’re looking to buy a ready-made contact database
- You don’t want to sign up for Serper or Apify
- You sell to consumers, not to businesses
- You need registry data on companies outside Brazil
B2B prospecting in the Sales and Complete plans
Enrichment is included in the Sales plan (R$ 497/month, 2,000 enriched companies per month) and in Complete (R$ 997/month, 10,000 per month). Prices are in Brazilian reais. The 7-day free trial includes 200. Essential doesn’t include the module.
Searches use your own Serper or Apify key, billed by those services. You don’t need a connected WhatsApp number to enrich companies.
Serper and Apify are billed separately by each service. Compare plans
B2B prospecting FAQ
From public sources: the Google Maps listing (through Serper or Apify), the company’s own website and Brazil’s public CNPJ registry, looked up through BrasilAPI. The search by CNAE filters uses a third-party bot on Apify that reads the CNPJ registry.
No. There is no proprietary database. Each run queries the sources live: up to 200 companies per Google Maps search or up to 1,000 records through filters, within your plan’s monthly limit. The CNPJ check and the registry filters only cover companies registered in Brazil.
Yes. Add your Serper key, your Apify key or both under Integrations. Searches are billed by those services. The CNPJ lookup through BrasilAPI is free.
Not without permission. The WhatsApp Business Policy only allows contacting people who gave you their number and agreed to receive messages. A list from Google Maps or the CNPJ registry is not opt-in, and cold messages lead to blocks, reports and a risk of the number being banned. Reach out by email, phone or LinkedIn.
It can be, on the basis of legitimate interest, as long as the purpose is concrete, you keep only the data you need and people can object. The ANPD, Brazil’s data protection authority, recommends running and documenting a balancing test. Check your case with your legal team. ANPD guide (in Portuguese).
2,000 companies per month on the Sales plan and 10,000 on Complete. The 7-day free trial includes 200. Essential doesn’t include the module.
Each company gets 0 to 100 points from rules you set, such as reviews, website, company size, CNAE, city and contacts found, and lands in tier A, B or C. There are ready-made templates for local business, hospitality and B2B. Recalculating costs nothing.
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Google, Google Maps, WhatsApp, LinkedIn, Serper, Apify and BrasilAPI are trademarks of their respective owners. ConverZAP is not affiliated with these companies. This page is not legal advice.